Voilà · Bagged Evidence · 2026 Integrated Campaign
Turning real delivery frustrations into a human, documentary-led campaign that made switching feel credible.
Selected work
The ideas, thinking, people, and creative direction behind the work.
Turning real delivery frustrations into a human, documentary-led campaign that made switching feel credible.

Refreshing the campaign system to build awareness, showcase the game, and drive participation.

Building distinct edition identities from one established visual world.
I led the creative development of edition key art across Gold, Cosmic, Rayman, and Season Pass, balancing visual consistency, differentiation, and Nintendo's brand standards across physical and digital touchpoints.
Anchored by Voilà’s proof point, Rated Best in Overall Value by Canadian shoppers, and adapted differently for Ontario and Québec.
Reframing paid media around customer insights, storytelling, and creative strategies built to perform.
Coming SoonDefining a bold new visual direction that captured the spirit of Just Dance and set up its next era.
Additional Work






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