About
Make something worth making.
About
Good work gets better when people can question it.
The best ideas rarely arrive finished. They get stronger when people have room to contribute, push back and bring what they see. Making that space is most of the job.
13+ years shaping brands, campaigns and creative teams across entertainment and retail.
Great creative is about more than making something look good. It starts with understanding the problem, finding the opportunity and defining an idea worth building around.
From there, the work is shaping the vision, bringing the right people in and staying close until it becomes something clear, relevant and worth putting into the world.
Agencies, global entertainment brands and national retail. TV, digital, social, paid media, OOH, CRM, web and production, always alongside strategists, copywriters, marketers, designers, agencies and production partners.
The path
How I got here.
- 012015–2018
Colori
Marketing & Graphic Designer
Campaigns, e-commerce, branding and creative production.
- 022018–2020
Drakkar Digital
360° Graphic Designer
Digital marketing, video, campaigns and performance creative.
Making - 032020–2023
Ubisoft
Senior Graphic Designer
Global entertainment franchises, integrated campaigns and visual storytelling.
Shaping - 042023–2024
Ubisoft
Associate Art Director
Creative direction, campaign storytelling, production and guiding designers and external partners.
Leading - 052024–Now
Voilà
Art Director
Leading integrated creative across Québec and Ontario, from idea through execution.
Leading
How I lead
Good work needs good people.
"I'd rather work with people who ask uncomfortable questions early than people who agree quickly."
Different perspectives make the work sharper. Clear direction, honest challenge and room for everyone to bring something to the table.