Building distinct edition identities from one established visual world.
I led the creative development of edition key art across Gold, Cosmic, Rayman, and Season Pass, balancing visual consistency, differentiation, and Nintendo's brand standards across physical and digital touchpoints.
Role
Art Direction + Key Art & Marketing Asset Creation
Team
- Nintendo of America Brand Team
- Ubisoft Brand Team
- Ubisoft Creative Studio
- Freelance Creatives
Deliverables
- Gold, Cosmic, Rayman + Season Pass
- Key art + visual exploration
- Physical + digital applications
01
The Context
Extend the world without losing what makes it recognizable.
The edition art needed to build on an established master visual while giving each release enough distinction to communicate its own identity. Gold, Cosmic, and Rayman adapted the main key art into new edition expressions, while the Season Pass was developed in-house from concept through final execution.
The work meant balancing visual consistency, hierarchy, differentiation, and Nintendo’s brand standards across physical and digital touchpoints.
Mario + Rabbids Sparks of Hope · Packshot Arts
03
The Edition Arts
A selection of edition art directions created across Sparks of Hope.
04
The Result
Multiple editions. Multiple visual worlds.
The work created distinct visual identities across Gold, Cosmic, Rayman, and Season Pass while keeping each expression connected to the broader Sparks of Hope universe. From key art to physical and digital applications, each direction was built to remain recognizable and flexible across formats.